LIGHTIC (2022)

A futuristic and eco-conscious brand, blends innovation with sustainability in lighting solutions. Its dynamic identity reflects the essence of light, creating functional and aesthetically compelling experiences, seamlessly bridging context and visual experience.

Project Type

Branding
Visual Identity

Curated by

Vivekanandan R

Duration

2 Weeks

VISION

LIGHTIC believes that reducing waste and being eco-friendly is not a penalizing, but an opportunity to create more dynamic and varied light landscapes that functionally and aesthetically enhance the spaces they illuminate.

Our vision is to provide innovative and sustainable lighting solutions that prioritize energy efficiency and sustainability while maintaining creativity and functionality.

LOGO

The logo represents the brand's futuristic and forward-thinking nature, embodying the essence of light through its reflective and refractive design.

Crafted with geometric elegance, it captivates viewers, leading them from curiosity to understanding. The carefully arranged abstract squares create a balanced and harmonious look, inspiring imagination and highlighting LIGHTIC Studio's innovative spirit.

Using subtle gradients, the logo tells the story of LIGHTIC's dedication to modern design, symbolizing simplicity and fundamental light principles.

Design Philosophy

Crafted with compassion and clarity, the design bridges context and visual experience. Transparent design not only enhances aesthetic appeal but also builds trust and engagement, demonstrating how thoughtful and clear design can inspire and positively influence users.